From October 6 to Tuesday, November 2, customers can purchase a $2 token or round up their purchase to the nearest dollar to donate to the Good Friday Appeal.
Woolworths Cobram store manager Sarah McVeigh said the donations would have a positive impact on many families.
“The dedication and support of our team and the generosity of our customers means we can make a real difference in caring for the community, and we thank all our customers who can make a donation,” she said.
The Good Friday Appeal has partnered with Woolworths across all its Victorian stores for more than 34 years.
Since 1987, customers have helped raise more than $24 million for vital services for patients and their families.
Funds from the appeal will be used to expand and enhance innovative models of care for children, including their in-house television program to help engage and empower children to cope better while in hospital, educational therapy programs to help reduce fear and anxiety, and pain management programs.
Malu Hunt and his family have experienced first-hand the care and expertise of The Royal Children’s Hospital when at just 12 months old he was diagnosed with infantile spasms – a rare type of epilepsy in children.
After complex brain surgery, Malu spent four weeks rehabilitating at The Royal Children’s Hospital.
“At just six weeks after his surgery he was up walking again, which was incredible because we didn’t really know what to expect,” Malu’s mum Erin Johnson said.
“He might not have ever walked again.
“The team at The Royal Children’s Hospital has been amazing and we are forever grateful for their care of Malu.”
Good Friday Appeal executive director Rebecca Cowan said she was grateful to all customers for their generosity.
“We are committed to making a difference in the lives of patients and their families at The Royal Children’s Hospital by funding projects that help provide the best possible care, and are thrilled that Woolworths is supporting our efforts to do so,” she said.
“These funds will help the hospital remain a world leader in paediatric care.”