Prada buys fashion rival Versace in $2.2 billion deal

Versace Spring Summer 2022 collection at Milan Fashion Week
Versace is looking to rise above its middling post-pandemic performance under new owners Prada. -AP

The Prada Group has officially purchased Milan fashion rival Versace in a 1.25 billion euro ($A2.21 billion) deal that puts the fashion house known for its sexy silhouettes under the same roof as Prada's "ugly chic" aesthetic and Miu Miu's youth-driven appeal.

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