Food and agriculture industry operators are invited to contribute their ideas at the Murray Farm to Plate (F2P) strategy workshops.
Held in Cobram-Barooga, Echuca-Moama, Albury-Wodonga and Swan Hill, the events call on anyone who works across the food supply chain to attend a workshop and share their ideas for the development of the Murray Region F2P development strategy.
The first stage of the program is the development of the strategy, which will be built from the input of local businesses and individuals attending the workshops, with the aim to grow the regional economy.
The program is designed to develop the Murray region as a renowned agriculture and culinary tourism destination. The strategic plan will identify what the region is doing well and where the region can improve.
Attendees will identify opportunities to improve the quality, authenticity and availability of locally produced food and beverage visitor experiences and generate ideas to create new and enhance existing income-generating activities.
Murray Regional Tourism chair Wendy Greiner said the F2P program was initiated to put the necessary plan in place to further develop the region as a renowned agriculture and culinary tourism destination and to grow the regional economy.
‘‘The agriculture industry in the Murray region is well established, with a huge variety of locally grown produce being enjoyed throughout Australia and all over the world,’’ she said.
‘‘With agriculture, food and tourism identified as key contributors to Australia’s future economy, we believe the Murray region is in a prime position to tap into global and national markets.’’
The Cobram-Barooga event will be held at Cobram Barooga Golf Club on May 1 from 2pm to 5pm.
To register, visit murray-f2p-program-cobram-barooga-workshop.eventbrite.com.au