The Murray region aims to increase tourism by 44.4 per cent by 2031, according to the new Destination Management Plan from Murray Regional Tourism.
Taking in the local government areas of Moira, Berrigan and Federation, the Mid-Eastern Murray region offers visitors rich experiences across food, wine and produce, fishing, festivals, history and heritage, business, nature-based and river-based events.
Murray Regional Tourism is the only regional tourism organisation in Australia that includes areas within two states, Victoria and NSW, and is responsible for providing an overarching tourism strategy for the Murray region.
Murray Regional Tourism chairwoman Wendy Greiner said tourism to the Murray region in 2017 accounted for 19.9 per cent of total employment, attracting 5.4million visitors (day trip and overnight) and $2.9billion in visitor expenditure (direct and indirect).
‘‘Our region and our partners have been successful in growing tourism over the past six years by 623000 visitors and $339million in visitor expenditure, with an additional $372million in tourism-related projects and over 4500 direct and indirect jobs,’’ she said.
‘‘Today, with the launch of our 2018 Destination Management Plan, we embark on the next phase in the Murray region’s tourism growth.
‘‘The plan sets a series of infrastructure, product and experience priorities to ensure that we continue to thrive and grow.’’
Priority projects for the Mid-Eastern Murray region targeted under the Destination Management Plan include:
●Tocumwal foreshore development: implementation of the 2016 foreshore master plan to include splash park and play space, riverwalk, amphitheatre and town square, delivering enhanced river-based tourism experiences and improved capacity to host festivals and events;
●Corowa distilling expansion product: expansion of the popular Corowa Whiskey and Chocolate, adding significantly to its tourism appeal, including interactive whiskey tours, courtyard expansion, alfresco dining (seating for 180), gift store, photography studio and gallery;
●Mulwala foreshore development: implementing the master plan along the foreshore, improving public access to the lake and developing play spaces, boat ramps, a fishing jetty, visitor amenities, barbecue facilities and car parking, creating a series of welcoming spaces along the foreshore to increase visitation;
●Yarrawonga foreshore improvements: implementing the master plan for Yarrawonga town centre and lake foreshore, in particular improvement opportunities resulting from the Yarrawonga-Mulwala bridge; and
●Barmah National Park tourism development: identifying opportunities for nature-based and indigenous tourism and private investment to progress a tourism development plan in partnership with Parks Victoria, Campaspe Shire and regional funding partners.
●The Murray Regional Tourism Destination Management Plan can be downloaded from www.murrayregionaltourism.com.au