After maintaining consistent numbers for many years, Cobram Bushwalking Club wants to attract a more diverse membership base.
The club formed in 1991 under the auspices of Cobram Community House and its first walk was to Ulupna Island in April that year.
But in today’s digital age, self-promotion and marketing are key tools for any club trying to attract new members and this is an area the club has struggled to grapple with at times because of its age demographic.
‘‘We haven’t been getting a lot of new members and I believe that is simply because people don’t really know who we are here and don’t know what we do and how we do it,’’ club secretary Eleanor Langton said.
She said walkers did not need to be extremely fit to take part or join the club, and fresh faces and new ideas would be most welcome because of a need to regenerate and diversify.
‘‘We can’t rely on the same people to keep being on the committee and to be doing all the planning because it starts to wear off and ideas can become stale,’’ Mrs Langton said.
‘‘We need input from other people.’’
While the current committee has done an excellent job holding down the fort, it believes a fresh perspective is needed from members who are capable of connecting with younger generations through social media.
‘‘We should have 20-year-olds wanting to come along with us, but we don’t have any,’’ Mrs Langton said.
‘‘I’m sure their way of thinking is more around health and being active, so we welcome people of all ages to the club.’’
The club is full of adventurous souls who like to explore and uncover hidden gems — some of which are not that far from our doorstep.
‘‘We are a bushwalking club, we’re not a dawdling around the concrete jungle club. We actually get out into the bush. We walk 11 times per year on the fourth Sunday of every month,’’ Mrs Langton said.
The club aims to cater for a range of fitness levels, offering easy walks and more strenuous ones for those wanting a challenge.
Membership is $25 and covers affiliation and insurance fees.
When the group stays overnight, it typically settles for the cheapest accommodation possible and takes its own food.
Over the years, the group has enjoyed walking expeditions in Tasmania, Kangaroo Island, the Grampians, Mt Hotham, Falls Creek and the Mornington Peninsula.