Moira Shire’s Visitor Services Strategy has been in the spotlight recently and with a limited time now available for public responses to the strategy, deputy mayor Cr Marie Martin welcomes feedback from the public.
‘‘The whole purpose behind it is to look at how we are spending our tourism dollar and whether we’re getting the best value for it,’’ Cr Martin said.
‘‘We’re in such a competitive market. We want to make sure Moira is up there with the other regions, particularly along the Murray. So we’ve had this report presented to us that has five recommendations.
‘‘They’re just in draft form, so we really need the public to look at that.’’
Cr Martin said that data collected showed only 25 per cent of people who visited the region went through a visitor information centre.
‘‘People are using other forms of finding out about their holiday, so it’s looking at the best way to improve tourism numbers for Moira Shire,’’ she said.
‘‘It affects the whole public — it’s their shire, it’s their rates at work and tourism is such an important industry to us.
‘‘It’s a growing industry and as everybody knows, everybody is competing for that tourism dollar, so we are looking at the global aspect of tourism throughout the whole shire.
‘‘I know a lot of people out there are passionate, a lot of people have built up this industry and there are a lot of volunteers, too.
‘‘There are a lot of people involved in the industry, so we really value their feedback.
‘‘You can either go online and email your responses or you can go into a service centre at Cobram or Yarrawonga.
‘‘If the draft doesn’t represent what you think is a fair thing, well that’s your chance to say.’’
Copies of the draft Visitor Services Strategy are available online and are on display at council’s service centres in Cobram and Yarrawonga and visitor information centres across the shire.
The feedback period closes on August 1 and feedback can be provided online, by email, mail or delivered to council’s service centres in Cobram and Yarrawonga.