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Funding will help boost festival’s audience

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April 13, 2017

Moira Shire Council has applied for funding to help promote the Sun Country Food and Wine Festival.

Moira Shire Council hopes an application for an extra slice of funding will help drive the Sun Country Food and Wine Festival to a new and wider audience.

Council has applied for $10000 in funding under the Federal Government’s Building Better Regions Fund for the festival, which if successful, will be used to promote the festival to a much broader audience.

‘‘This year the event is in its second year, with the inaugural event happening last year,’’ Moira’s economic development manager Jane O’Brien said.

‘‘It’s been very successful and we’re hoping to continue to promote it so we can attract more tourists and generate more interest and visitors to the region.

‘‘A big part of that would give us leverage for the opportunity to market the rest of the region.’’

Ms O’Brien said during the 2015 Melbourne Food and Wine Festival there were 260 events, 32 of which were signature events.

Council put in applications for four signature events and was successful with two, one at Barmah and one at Monichino Wines, with another at Rich Glen Olives this year.

‘‘The Rich Glen event sold out and it was a terrific success,’’ Ms O’Brien said.

She said council had timed the Sun Country event to run simultaneously with the Melbourne festival, with plans in the pipeline for the entire Sun Country Food and Wine Festival to become an umbrella event of the Melbourne one.

This would allow for additional exposure to the festival’s followers, including 65000 e-subscribers and 150000 social media followers.

‘‘That kind of exposure for us would be fantastic and would really help promote our region to Melbourne and regions beyond,’’ Ms O’Brien said.

She said council was optimistic about the funding application, with successful projects expected to be announced after July.

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