Filming of Sun Country on the Murray’s new Raft the Murray campaign begins this week.
Moira Shire Mayor Gary Cleveland said the new campaign was an exciting and quirky new approach that was sure to inspire locals and tourists to visit the region.
‘‘The campaign features a purpose-built raft travelling along the Murray River connecting with the many and diverse activities and sites,’’ Cr Cleveland said.
‘‘From food, wine, cider and beer to an incredible indigenous cultural history, our region has it all.
‘‘And water is such a critical component. From high energy wakeboarding and water-skiing to yabby races, canoeing, camping or throwing in a line at a quiet spot – our rivers, beaches, lakes and wetlands are essential to what we have to offer.’’
The campaign will include online and social media promos as well as TV commercials.
‘‘We are very excited to be showcasing our beautiful region in this unique way,’’ Cr Cleveland said.
The campaign builds on Sun Country on the Murray’s successful online campaign featuring Sam Ludeman.
●The webisodes will be available online later in the year.